The World Is Awash In Books

Business.

Book marketing books all authors must read - i' ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here' s a list of my favorites. As a book publicist and book marketing guy it' s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

By the way, I' ve personally met or have spoken to nearly every author and can attest to the veracity of the material they present and their credentials to discuss these topics. - online book marketing for authors by steve weber is a page turner. To use a cliche, Plug Your Book! As a book publicist always looking for new angles to promote my client' s books, I could not wait to read the next page because there was so much good information about online book marketing on every single page. He unveils various Amazon features that can help authors sell more books. It' s all presented in a useful format complete with the' why' and' how to. ' For instance, Weber discusses the awesome power of Amazon and its various nooks and crannies. He states that Amazon' reader reviews' are more important than ever - - perhaps even rivaling a major newspaper review.

Amazon reviews can be read for years by hundreds of people and a potential buyer is just one click away from purchasing your book. - the reason? He says" Amazon is' ground zero' for your online campaign. Every author will want to read" Plug Your Book" again and again to learn how to successfully use all of the online tools available to" Plug Your Book. "PyroMarketing. It provides free worldwide exposure to those readers most likely to buy your book. " Weber also suggests numerous online resources as well as how to create an online blog tour and using social networking sites such as My Space to promote your book. Book marketing professionals know the secrets of success that drove the sales of Rick Warren' s The Purpose Driven Life to a chart - busting best - seller and Mel Gibson' s" The Passion of the Christ" into a huge cinema phenom. PyroMarketing embraces an idea that really has been in use for some time" niche marketing" .

Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best - selling hardcover book in history. - that tool is well - known and used every day by book promoters but stielstra lays out the niche marketing principles with a new, crystal clear message that is so compelling that it is a must - read for anyone who wants to promote an idea, service or product. Buy it at: www. pyromarketing. com. Read my in - depth review and watch a short entertaining video on the concept at: www. westwindcos. com. The Web - Savvy Writer: Book Promotion with a High - Tech TwistThis is an excellent" how to" book on the ins and outs of online book promotion and publicity focusing on the latest technology. Patricia plows new ground filling the gap in the book promotion marketplace with her highly focused book on bringing technology to the forefront in a book marketing campaign. "Web - Savvy Writer" is a MUST read if you want to utilize the most cost effective and viral methods in promoting your book like blogs, pay per click advertising, ezines and more, online reviews.

Author Patrice - Anne Rutledge is a bestselling author, and online book, successful technology journalist promotion expert who has utilized online marketing techniques extensively to promote her books and writing career. - after reading a few chapters you' ll soon realize what you don' t know about online marketing could fill volumes. Buy the online version of the book as it has hundreds of clickable links at: www. websavvywriter. comJohn Kremer' s" 1001 Ways To Market Your Books" His 6th Edition published in 2006 describes more than 1000 ideas, and suggestions for, tips marketing books - all illustrated with real - life examples showing how other authors and publishers have marketed their books. She' s truly brilliant. John, who is a walking encyclopedia about book marketing says, "Eighty percent of all books are sold by word of mouth, but it' s publicity that primes the marketing pump. If you' re not comfortable doing your own publicity, then hire someone who does it for a living. " I could not have said it better. Remember that you cannot do everything, so hire the right persons to do the things you can' t do.

Be sure to check out his seminars on book marketing held around the U. - find out about that and his book at: www. bookmarket. com author! S. too. Screenwriter! He' s one of the" big" agents in New York City. How to Succeed as a Writer in New York and HollywoodI always enjoy talking with Peter Miller, PMA Literary Film, President and Management, Inc. Known as" The Literary Lion, " he has successfully managed over 1, 000 books and dozens of motion picture and television properties.

He likes to do" three book deals" once he gets a writer he likes. - from big names like vincent bugliosi to the" next big star" he' s had eleven new york times bestsellers and eleven produced films that he has managed or executive produced. In addition, he has a substantial number of film and television projects currently in active development. His insight into the publishing world and Hollywood is priceless. He divides his time between New York and Los Angeles, and frequently tours the country to speak at writers' conferences and workshops. Buy his book, but if you can see him in person do it and tell him I said hi! www. pmalitfilm. com.

This is a very well written resource that teaches authors all about marketing their book. - i strongly recommend the purchase of maximum exposure marketing system book marketing training program for publishers and authors by tami depalma and kim dushinski. For example they have a complete list of reviewers you can send your book to, lists of distributors, sample timelines and much more. Believe me, if it' s not in here it' s not important. You can stay on top of the changes in the market too as they keep it updated on their web site and blog. Buy it at: www. Since understanding all of the money making opportunities with your book can be a daunting task, I also recommend that you purchase Jim Donovan' s How to Write, Publish& Sell Your Book and Turn it Into a Never - ending Money Machine.

MX - TheMatrix. com. - his system will teach you the inner workings of the book business and how to leverage your books so they generate substantial multiple streams of income long after they' ve been published. That' s right, a major book, Midpoint Trade Books distributor has published an excellent handbook which features seven keys that are important for independent publishers to understand and master. Jim Donovan' s books have been published in eighteen countries and are being read by hundreds of thousands of people throughout the world so he knows what he' s talking about. www. writepublishsellyourbook. com Free Book! If you want a quick read on everything you need to know about publishing, editing, printing, marketing and distributing your book then this is the one. Says Kampmann, "Of course, there are many reasons why a book might become a success or even a bestseller, but we believe that the single best investment for you is an effective publicist. " The 7 Keys To Publishing Success can be downloaded at no charge at: www. midpointtrade. com( BTW, Kampmann published OJ Simpson' s book" If I Did It" through his publishing company Beaufort Books. ) Here' s a Very Expensive Book. The importance of using a book marketing professional is stressed by author Eric Kampmann, President of Midpoint Trade Books.

But well worth the price. - btw, we' re talking thousands of books at a time! Its called" The Insider' s Guide to Large Quantity Book Sales. " Quite literally exactly what the title implies. Do I have your attention? You have useful contact information for book club buyers and more importantly how to pitch and position your book for consideration. You' ll be very impressed by the insight provided in the material about selling your book in large numbers.

It also has sample contracts and agreements which are easily worth hundreds of dollars in saved legal fees alone if you had your attorney draft the documents. - if you are serious about selling large quantities of books and want the inside tips from a publisher who does it every day, then make the investment and download the book at: www. specialmarketbooksales. com author 101 bestselling book publicity: the insider' s guide to promoting your book - - and yourself. Written and published by the Jenkins Group Inc, this book is the result of years of the author, publishing and selling, Jerrold Jenkins massive quantities of books. One thing about the book marketing and book promotion business is that there are so many nice people in the business. S. not to mention he' s a nice guy too! I rank Rick Frishman as one of the top publicists in the U. His book, co - authored by Robyn Freedman Spizman and Mark Steisel, offers advice and insight about every stage of the publishing world.

Buy it at AmazonBrian Jud' s" Beyond The Bookstore" is a terrific book about selling your book to everyone else other than a bookstore. - using testimonials and commentary, this book lets authors, and publishers alike, agents show you the things you should and shouldn' t do in promoting your book. I met Brian while co - presenting on a panel at a Learning Annex seminar in NYC on the topic of book marketing. Brian Jud says since more than half of all book sales come from outside bookstores it' s important to target these markets. I covered the topic of book publicity, he covered selling books. Mass merchandisers such as Wal - Mart or Costco, airport stores, gift shops, home - shopping networks, libraries, book clubs, network - marketing companies, associations, catalogs, government agencies, educational markets, corporations, retail stores and military branches all buy and sell books. If you really want to sell books outside the bookstore market then buy Beyond the Bookstore at: www. bookmarketingworks. com Book Marketing A - Z by Francine Silverman.

Brian walks you through creating a special sales plan, where to find the people you need to contact to make your pitch. - more than 300 authors, including yours, marketers and publicists - truly tell about their best promotional strategies with regards to book marketing. While you' re at it, check out Fran' s Book Promotion Newsletter which for$ 50 a year is the best value in book marketing in the USA. You' ll undoubtedly find several good ideas to implement. Buy her book here: www. bookpromotionnewsletter. com There are many books out there on the topic of book marketing, book publishing and just plain everyday business marketing in general. I am sure that after you read two or three of these you' ll seriously question the idea of self promotion. You can read the ones I' ve described above but unless you want to spend days and weeks learning about book marketing, you might find it useful to retain an expert on book marketing or hire an experienced book publicist.

Why? - the world is awash in books. The reason is that today' s book market is extremely competitive. Bowker( The keeper of all ISBNs) says that in 2006 more than 291, 920 books were published in the United States, plus more than 250, 000 published in the UK. The answer: They can' t. How can Borders, Amazon, Barnes and Noble, your local library or anyone else effectively sell or showcase that number let alone the millions of previously printed titles?

Furthermore, I do not recommend self - promotion, for the same reason you don' t cut your own hair. - book marketing and book promotion requires special skills and most authors simply do not know how to market a book nor do they have the time or, the patience, more importantly. You can do it, but it' s not going to be that good. A publicist develops and nurtures relationships with writers, editors and producers so they trust us when we give them a story idea about a book or author. If you come to the same conclusion please by all means give me a call! The bottom line: While I do recommend these books as a basis for understanding the book marketing and book promotion process a wise author would be even wiser to retain a book publicist to market and promote their book.